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HBO Revamps Welcome to Derry Marketing After Premiere, Sets Early Halloween Release for Episode 2

HBO signals the show's risk-taking tone with a post-premiere poster swap plus a Halloween streaming drop for episode 2.

Overview

  • The series premiered October 26 on HBO and Max as an eight-episode prequel set in 1962 from executive producers Andy and Barbara Muschietti with showrunners Jason Fuchs and Brad Caleb Kane.
  • Following the impact of the pilot, HBO issued a redesigned poster that spotlights a different kid ensemble and underscores the message that nobody is safe in Derry.
  • Episode 2 will stream early on Max on October 31 for Halloween, with Sunday HBO airings continuing weekly through a December 14 finale.
  • Bill Skarsgård returns as Pennywise, though the number of episodes featuring him has not been disclosed, aligning with a measured on-screen presence.
  • The creative team emphasizes period detail and Stephen King–focused Easter eggs, while discussing a broader three-season plan that has not been fully detailed.