HBO Max’s 'Rivalidade Ardente' Debuts in Brazil With Weekly Release

Overview

• The six-episode adaptation, already aired in the U.S., Canada and Europe, will drop new episodes in Brazil each Friday starting February 13 on HBO Max.
• The series has been labeled a cultural phenomenon by The New Yorker, lifted the book to the top of the New York Times bestseller list and drew a U.S. audience that was 66% female, according to HBO data reported by the Times.
• Brazilian publisher Alt increased print runs multiple times and plans to publish the seventh book by mid-year, with the title and exact date yet to be set.
• Author Rachel Reid (Rachelle Goguen) serves as a production consultant and maintains a private Instagram message group with leads Hudson Williams and Connor Storrie.
• Hudson Williams plays Shane Hollander and Connor Storrie portrays Ilya Rozanov after Russian accent training; the show’s intimate scenes are more restrained than the novel, a second season is confirmed.