Overview
- HBO Max went live on January 13 in Germany, Austria, Switzerland, Luxembourg and Liechtenstein with HBO originals, Warner Bros. films and new exclusives consolidated under one service.
- Prime Video added HBO Max as a one-click add-on at launch, complementing bundle deals with RTL+ and Waipu designed to lower entry costs and boost reach.
- Following the shift of rights, many HBO titles disappeared from WOW, and Hamburg’s consumer authority says subscribers may seek extraordinary cancellation if key content has been removed.
- HBO Max introduced three tiers at €5.99 with ads, €11.99 ad-free and €16.99 Premium with 4K/Dolby Vision/Atmos, with a €1 monthly increase announced for January 1, 2027.
- Early tests flagged limits such as Atmos only on English audio, missing subtitles and some incomplete German dubbing plus registration glitches, as HBO recommits to weekly episode releases to sustain conversation.