Overview
- Warner Bros. Discovery said its anti‑sharing systems are entering a “second phase” with a worldwide rollout beginning in 2026.
- Users outside a subscriber’s household will be directed to an Additional Member add‑on, priced at $7.99 per month in the U.S. after last year’s launch.
- The company credited earlier restrictions with boosting net new sign‑ups, ending 2025 at roughly 131.6–132 million subscribers after adding about 3.5 million.
- Leadership projects more than 140 million subscribers by the end of Q1 2026 and targets above 150 million by year‑end as Max reaches new markets such as the U.K. and Ireland.
- Specific countries and enforcement details were not disclosed, with executives citing opportunistic churn and a slight drop in average services per household reported by Nielsen and Statista.