Overview
- HBO Max, which launched Thursday, March 26, is now live in the UK and Ireland via direct sign‑ups and through Sky, NOW, Prime Video and Virgin Media on major devices.
- Eligible Sky TV and NOW Entertainment customers get the Basic with Ads tier at no extra cost, with activation through the HBO Max app and integration across Sky Glass, Stream and Q.
- UK plans start at £4.99 per month for Basic with Ads, while Standard and Premium tiers add ad‑free viewing, recent Warner Bros. theatrical releases, higher video quality up to 4K and more device streams.
- TNT Sports content now sits inside HBO Max in the UK, and existing TNT Sports subscribers can use their current login to watch live football and other events.
- Launch titles include UK‑exclusive access to The Pitt, while Warner Bros. Discovery signals tighter password‑sharing enforcement and media reports about a possible future fold‑in with Paramount+ create uncertainty about the service’s long‑term setup.