Overview
- The service went live today in Italy, Germany, Austria, Switzerland, Luxembourg, Liechtenstein, Israel and Greece, taking HBO Max to more than 100 territories.
- A multi-year deal makes HBO Max an add-on inside Prime Video in Germany, Italy and Austria, extending existing Prime Video arrangements in France, Spain, the Netherlands, Sweden and Belgium.
- Local distribution includes bundles or integrations with RTL+ and Waipu.tv in Germany, TIM in Italy, Sunrise and Swisscom in Switzerland, Hot and Yes in Israel and Vodafone in Greece.
- WBD says the U.K. and Ireland will launch in late March to complete HBO Max’s European rollout.
- Programming tie-ins feature the Jan. 19 debut of A Knight of the Seven Kingdoms and a slate of local originals such as Italy’s Portobello and Germany’s Banksters, while a sports add-on brings Eurosport and live coverage of Milano Cortina 2026; reports of a Netflix deal for WBD have introduced questions about longer-term strategy.