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HBO Max Latinoamérica Reunites La Chilindrina Icons for Playful The Substance Promo

The campaign channels nostalgia to underscore the film’s fixation with youth.

Overview

  • HBO Max Latinoamérica released the spot on October 10 to promote La Sustancia, now streaming on HBO Max, the Coralie Fargeat thriller starring Demi Moore and Margaret Qualley.
  • The video shows María Antonieta de las Nieves receiving a package labeled 504, injecting a rejuvenating serum, and meeting a younger self embodied by Paola Montes de Oca.
  • Both actresses trade La Chilindrina catchphrases such as “Fíjate, fíjate, fíjate” and “No oigo, no oigo, soy de palo,” framing the piece as a light parody of the movie’s premise.
  • Coverage credits fan memes and comparisons from the Chespirito: Sin querer queriendo production—where Montes de Oca portrayed a young De las Nieves—as inspiration for the official crossover.
  • Outlets report enthusiastic social media reaction across the region, and De las Nieves publicly praised Montes de Oca’s “identical” voice and professionalism.