Overview
- The promotion, which began June 18 and runs through July 15, offers first‑year annual prices of $78.99 (Basic With Ads), $132.99 (Standard) and $164.99 (Premium).
- The discounted rates apply only to 12‑month plans bought up front and are available to new and returning U.S. customers via HBOMax.com, Prime Video Subscriptions and the Roku Channel.
- After the initial 12‑month period subscribers will be charged the then‑current standard yearly rates, so the lower price covers only the first year.
- Warner Bros. Discovery has said HBO Max topped about 140 million subscribers and expects roughly 150 million by year‑end, and the sale is being promoted to convert interest in major releases into longer subscriptions.
- For consumers the deal breaks down to roughly a 28% cut from usual annual prices and about a 40% savings versus paying month‑to‑month, but it requires an up‑front payment and attention to renewal timing to avoid full‑price billing.