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Hawks Partner With Magic City for March 16 Theme Night vs. Orlando

The franchise frames the collaboration as a cultural salute tied to owner Jami Gertz’s Magic City docuseries.

Overview

  • The Hawks announced a 'Magic City Monday' promotion for the March 16 home game against the Orlando Magic at State Farm Arena.
  • Jami Gertz will host a live Hawks AF podcast taping featuring Magic City founder Michael “Mr. Magic” Barney, T.I., and D.C. Young Fly.
  • Pregame music will come from DJ Esco, with a halftime performance by T.I. confirmed by the team.
  • Magic City’s kitchen will serve its lemon pepper wings, including the Louwill Lemon Pepper BBQ variety, with limited-edition 'MAGIC CITY' hoodies on sale in-arena and online starting March 16.
  • Coverage notes the in-arena tribute will not include dancers, and the announcement drew a mix of amused and critical reactions on social media.