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Haunted 3D Leads Weekend Box Office After Surprise Opening

A surprise start tests whether low‑budget horror leveraging franchise nostalgia can prompt rapid exhibitor scheduling changes to recover costs.

Overview

  • Haunted 3D: Echoes Of The Past, which opened on Friday, June 12, earned about Rs.2.5 crore net (Rs.2.95 crore gross per Sacnilk) and finished Day 1 as the top Hindi release of the weekend.
  • Advance bookings were stronger than expected with roughly 40,000 tickets sold and Rs.71.4 lakh in pre‑sales, giving the film an early box‑office edge over Main Vaapas Aaunga and the other new releases.
  • Exhibitors responded to that early demand by adding shows and screens, with reports of the release expanding from about 1,232 screens and 3,000 shows on opening day toward roughly 1,500 screens and 4,500 shows by Saturday morning.
  • Critical reaction was largely mixed to negative, with reviewers citing clichéd plotting and weak visual effects while social‑media users and some reviews raised concerns that heavy use of green‑screen and AI/virtual backgrounds undermined the film’s atmosphere.
  • Industry estimates put the production cost near Rs.15 crore so the film’s commercial outlook now depends on weekend holds and word‑of‑mouth to convert initial curiosity into sustained revenue and a path to breakeven.