Overview
- Hasbro announced a multi‑year licensing deal with Nintendo and revealed its first official figures at San Diego Comic‑Con on Wednesday, moving the partnership from tease to public product reveal.
- The initial trio—Link, Ganondorf and Princess Zelda—are produced under the Hasbro Pulse imprint, measure about six inches tall and feature multiple points of articulation for collector‑style posing.
- Hasbro Pulse confirmed the designs and accessories are explicitly drawn from Tears of the Kingdom, with game‑specific props such as a broken Master Sword hilt included with the figures.
- The revealed wave is positioned as the flagship 2027 lineup, but Hasbro has not yet announced full assortment details, pricing, exact release dates or broad distribution plans.
- The deal broadens Nintendo’s retail reach by tapping Hasbro’s toy and replica experience and arrives as Nintendo stages other franchise activity, including a 40th anniversary program, an Ocarina of Time remake and a 2027 live‑action film.