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Hasbro Launches ‘Transformers: The Movie’ 40th‑Anniversary Apology Tour With Theatrical Return and New Products

The company acknowledges the lasting impact of a controversial 1986 plot decision, with a Feb. 15 Hasbro Pulse livestream followed by preorders on Feb. 16–17.

Overview

  • Hasbro confirms the film will return to theaters as part of an officially branded apology tour marking the 40th anniversary.
  • The lineup features a Matrix of Leadership premium electronic replica and new Studio Series figures including Shockwave, Skywarp, Wheeljack, Kranix, Sunstreaker, Astrotrain, and Snarl.
  • Hasbro cites a celebration of the franchise’s legacy and a thank‑you to longtime fans as it coordinates events, reveals, and tie‑ins.
  • Partner‑licensed products are planned from Culture Fly, Jada Toys, Monogram, ShuShu Papa, Skybound Entertainment, Super7, Threezero, and Trends International.
  • Outlets report suggested prices such as $125 for the Matrix replica and roughly $28–$60 for figures, while specific theatrical dates have not yet been announced.