Overview
- Hasbro formally launched Blooms by Play‑Doh on Thursday, July 9, and the kits are now sold at Amazon, Target and Walmart with select items set to appear on TikTok Shop on July 16.
- Each kit ships with scented Play‑Doh in tubes, step‑by‑step guides, shaping tools and molds, a clear vase and a finishing spray that Hasbro says preserves arrangements for long‑term display.
- Prices start at $24.99 for petite kits and run to about $39.99 for larger bouquets, with multiple themed SKUs such as Rosy Petite, Wildflower, Meadow and Garden and refill packs available.
- Product design changes include extrusion 'stacks' that form layered petals, rolling wheels for simple petal shapes, pastel adult‑oriented packaging, and a separate Blooms sub‑brand meant to avoid childlike presentation.
- The launch advances Hasbro’s Playing to Win strategy to grow sales from consumers 13 and older and leans on influencer partnerships and algorithmic digital ads to reach adults who buy crafts and home décor items.