Overview
- Hasbro has invested nearly $1 billion since 2018 to create six internal studios and a publishing arm aimed at first‑party game development.
- CEO Chris Cocks says the company will prioritize traditional premium single‑purchase games on PC and consoles because they offer a steadier chance to recoup costs than large live‑service projects.
- Two flagship titles, Exodus from Archetype Entertainment and Warlock from Invoke, are slated for 2027 and are intended to demonstrate Hasbro and Wizards of the Coast can create franchise‑level RPG and action‑adventure games.
- Hasbro will continue to profit from and selectively partner on mobile and casual live‑service hits such as Monopoly GO while it builds internal capacity for bigger console releases.
- The move responds to industry evidence that live‑service games can be hugely profitable but are high risk, so Hasbro is focusing first on establishing quality, repeatable output and a decade‑long development pipeline.