Overview
- A multi‑year licensing deal announced Thursday between Hasbro and Nintendo confirms Hasbro will begin producing official The Legend of Zelda toys in 2027.
- Hasbro will give a first public preview of the line at San Diego Comic‑Con, showing three 6‑inch figures during the July 23–26 event and planning a broader product rollout in 2027.
- Coverage says the agreement is expected to cover more than action figures and could include plush, role‑play replicas, board games, and other collectibles, though those categories are not yet confirmed by the companies.
- The companies have not disclosed which characters or which visual sources the toys will follow, leaving it unclear whether designs will reflect game art or the upcoming 2027 live‑action film.
- The deal could widen retail access to Zelda products that were previously limited to Nintendo’s channels, and Hasbro’s experience with major entertainment licenses suggests higher production scale and possible cross‑brand tie‑ins that would affect collectors and casual buyers alike.