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Hasbro and LEGO Unveil Spider-Man: Brand New Day Merchandise Confirming Savage Hulk and Tombstone

The official tie-ins surface new character visuals before the July 31 theatrical release.

Overview

  • Hasbro revealed its tie-in lineup at CinemaCon with Hulk products that label the character as the green 'Savage' Hulk.
  • LEGO posted official sets that include Spider-Man, Hulk, Scorpion, Boomerang and Tarantula, plus a Tombstone minifigure that serves as the first sanctioned look at the villain.
  • Toy packaging and set images provide the clearest view yet of Scorpion's mask from the movie.
  • Product pages detail play features like building breakaways and role‑play gear, with Hasbro citing Summer 2026 availability and LEGO listings noting a June 1 on‑sale date.
  • Coverage stresses that toy scenes and vehicles may not match the film exactly, as these releases double as marketing and early clues ahead of the July 31, 2026 opening.