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Harvey Smith Launches Black Pony Immersive to Rebuild the Immersive‑Sim

The Austin‑centered studio says it has 26 U.S. full‑time staff, has secured unnamed publisher backing, and is working on an unannounced single‑player game that emphasizes player‑driven, emergent systems.

Overview

  • The studio made its public reveal on Wednesday and names Harvey Smith as CEO and creative director and Ben Horne as COO and executive producer.
  • Black Pony quietly began operating in August 2025 and now employs 26 full‑time U.S.-based developers working remotely with Austin as a hub.
  • Founders say the team is building a narrative‑rich, single‑player immersive sim that prioritizes exploration, player choice, and interconnected systems, but no title, platform, or release window has been announced.
  • Smith and Horne described a difficult fundraising period in which they turned down offers they deemed unsuitable, including pitches tied to NFTs and blockchain, before finding support from a publisher they have not yet named.
  • The studio was formed after Arkane Austin’s 2024 closure and reunites longtime collaborators from Arkane and other veteran studios, a move that could help preserve talent and keep immersive‑sim design practices alive as the genre faces commercial and industry headwinds.