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Harry and Meghan Face Strategy Test After Low-Profile Jordan Visit as Poll Ratings Slide

PR advisers say the couple must choose a clearer lane to sustain relevance beyond royal ties.

Overview

  • The Duke and Duchess of Sussex completed a two-day, WHO-backed humanitarian visit to Jordan that drew noticeably lighter media coverage than their previous overseas tours.
  • While in Jordan, they met young people at the Za'atari refugee camp and visited the National Centre for Rehabilitation of Addicts with a World Health Organization delegation.
  • New YouGov polling reported by the Mirror shows positive views at 19% for Meghan and 31% for Harry in the UK, with Meghan at a record low.
  • PR adviser Mayah Riaz says star power and royal association are insufficient in a crowded celebrity marketplace and urges a consistent, credible focus.
  • Meghan’s recent Netflix series and her ‘As Ever’ lifestyle brand have intensified debate over commerce versus philanthropy, as critics also question family privacy after posts featuring their children.