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38m ago

Harris Rebrands KamalaHQ as 'Headquarters,' a Gen‑Z Organizing and Media Hub

Backed by People For the American Way, the effort aims to build lasting youth-focused digital infrastructure as Harris serves in an honorary, noneditorial role.

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Former U.S. Vice President Kamala Harris reacts during a gala in San Francisco, California, on April 30, 2025.
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Overview

  • The dormant KamalaHQ accounts relaunched as Headquarters across X, TikTok, YouTube and Substack, billed as a Gen‑Z‑led progressive content hub to mobilize young people against far-right extremism.
  • The X handle is @headquarters_67 after @headquarters was unavailable, and the accounts carry about 1.1 million followers on X and 5.4 million on TikTok from the 2024 cycle.
  • People For the American Way and Luminary Strategies will operate the project, reuniting Harris 2024 digital alumni in a permanent organizing and media effort.
  • Harris is named chair emerita without editorial control, with content decisions made by the Headquarters team and People For the American Way leadership.
  • Early posts strike a more combative tone toward President Trump and GOP accounts—mocking Trump’s bruised hands and replying with a middle‑finger emoji—as media note renewed 2028 speculation with no campaign announced.