Overview
- Manager Noopur Kashyap told PTI that Harmanpreet Kaur’s endorsement count and value are expected to rise roughly threefold.
- Before the tournament, the India captain worked with about 8–10 brands, a number now set to expand significantly.
- Companies from non-sport sectors have approached Kaur, signaling wider market acceptance of women’s cricket.
- Brand messaging is moving toward themes of equality, empowerment and inspiration rather than appearance-focused narratives.
- India’s first women’s World Cup title, secured by a 52-run win over South Africa, has led to heavy media and commercial engagements for players.