Overview
- Harley-Davidson signed a multi-year deal to be the Official Motorcycle of Summerfest and will present the July 4, 2026 Official Celebration of America’s 250th.
- The Independence Day finale will feature a 20-minute lakefront fireworks show, a special admission promotion, and a gate giveaway for the first 5,000 attendees.
- Harley-Davidson canceled the July 9–12, 2026 Homecoming and will stage H‑D Homecoming every five years, folding activities into milestone anniversaries.
- The partnership includes on-site activations such as a Harley‑sponsored motorcycle parking lot, H.O.G. member benefits, exhibit space, and an annual theme day.
- The collaboration revives a relationship between the Milwaukee brands dating back about 35 years, with organizers emphasizing community-focused programming.