Particle.news
Download on the App Store

Harley-Davidson Confirms Global Layoffs in Companywide Reset

The move signals a push by new CEO Artie Starrs to realign costs after a weak 2025.

Overview

  • Harley-Davidson, which notified staff Monday of a reduction in force, declined to say how many jobs are being cut or where the cuts are happening.
  • United Steelworkers District 7 said none of its 500-plus members at Milwaukee and Menomonee Falls were affected, while noting the reductions appear to span multiple corporate sites.
  • The company reported 2025 global motorcycle sales down about 12% and an operating loss, with tariff costs reported at $67 million for the year.
  • Starrs said in February the company would stabilize the business and better match factory shipments to retail demand, and he later flagged a capacity mismatch with more details expected in May.
  • Harley-Davidson employs more than 5,000 people worldwide, and the lack of headcount and site details leaves workers and dealers unsure about near-term staffing and service levels.