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Happybrush, Amorelie Sell Toothbrush Attachment That Doubles as a Pleasure Device

The launch uses humor to normalize self-care following a survey finding that 6% have used a toothbrush for self-stimulation.

Overview

  • Happybrush and Amorelie now offer a limited attachment online, priced at €7.99 alone or €49.99 in a kit with the compatible electric toothbrush.
  • The soft‑silicone Pleasure head clicks onto Happybrush’s Eco Vibe Lite, which runs at 25,000 vibrations per minute.
  • The concept began as an April Fools tease and became a real product after Amorelie’s 2026 Sexreport highlighted the behavior in its data.
  • The companies say the head is for external use only and advise cleaning after use, with water‑based lubricant recommended.
  • Both brands frame the discreet design and playful messaging as a bid to destigmatize masturbation and fold sexual wellness into everyday gadgets.