Overview
- The special, which premiered Tuesday on Disney+ and Hulu, drew 6.3 million combined views in three days, according to Disney’s internal data.
- Disney reports a nearly 1,000% week‑over‑week jump in viewing of the Hannah Montana catalog, with more than half a billion hours streamed on Disney+ to date.
- Campaign posts generated about 440 million impressions and over 30 million engagements across Disney accounts, and the teaser topped 120 million views in its first 24 hours.
- Listening spiked on Spotify after the launch, with “This Is the Life” up 747% and “Best of Both Worlds” up 607%, alongside big lifts for other tracks.
- The one‑hour, live‑audience special features an in‑depth Alex Cooper interview, cameos from Selena Gomez and Chappell Roan, performances of show favorites, and a new closing song.