Overview
- Disney Springs confirmed in mid‑August that a Hallmark Holiday Pop‑Up will open in early October with product pages marked “coming soon” for an on-property rollout.
- The store is built around Holiday Ever After: A Disney World Wish Come True, a Hallmark Channel original filmed at Walt Disney World that premieres on November 28 and streams the next day on Hallmark+.
- Hallmark lists a 38-item collection of apparel, accessories, home goods, cards and ornaments that includes collaborations with Vera Bradley, Loungefly, Corkcicle and Zrike Brands and two exclusive Keepsake Ornaments.
- Organizers have not named the exact Disney Springs storefront; reporting points to the former Francesca’s space in Town Center but the final unit and a precise opening date remain unconfirmed.
- The pop‑up follows Hallmark’s model of syncing movie premieres with limited retail runs to drive foot traffic and early holiday sales and will give fans an early chance to buy film‑inspired souvenirs while visiting the resort.