Overview
- The tour, which Hallmark announced Tuesday with Gershwin Entertainment, spans 10 cities from July 22 to August 2.
- Presales open March 25 at 10 a.m. local for Hallmark+, Gold Crown Rewards and Michaels Rewards members, with a general on-sale March 27 at 10 a.m., except Woonsocket, Rhode Island, which offers general on-sale only.
- Nikki DeLoach will host 90-minute unscripted events where stars share behind-the-scenes stories and take audience questions.
- Expected guests include Ashley Williams, Jonathan Bennett, Andrew Walker, Kimberley Sustad, Paul Campbell and Tamera Mowry-Housley, with Bennett and Mowry-Housley slated for week one and Campbell and Sustad for week two.
- Michaels presents the tour and plans select in-store star visits in tour markets, while producer Gershwin Entertainment helps Hallmark build out loyalty-driven, retail-backed live experiences.