Overview
- Hallmark confirmed at a Television Critics Association session in early August that a pop‑up Hallmark store will appear at Disney Springs to support Holiday Ever After: A Disney World Wish Come True.
- Holiday Ever After will premiere on Saturday, November 28 on Hallmark Channel with next‑day streaming on Hallmark+ and the retail push is being positioned to build to that date.
- Hallmark has posted a 38‑item Holiday Ever After collection on hallmark.com with prices and product details; most items are listed as "coming soon" and availability is slated to begin in October.
- The merchandise mix includes apparel, home goods, cards and two exclusive Keepsake Ornaments that Hallmark lists as arriving in October, and the Disney Springs pop‑up will add an on‑property buying option for Walt Disney World guests.
- The effort is part of Hallmark’s One Hallmark 360‑degree strategy to sync programming, next‑day streaming, e‑commerce and physical retail—a play Hallmark has used previously to drive seasonal engagement and sales.