Overview
- The Bears, Hallmark Media and Skydance Sports announced a film called Holiday Touchdown: A Bears Love Story, with the collaboration confirmed in a June 25 video featuring coach Ben Johnson and tight end Colston Loveland.
- Production is scheduled to start this summer and will shoot entirely in and around Chicago to highlight the team’s history, city traditions and generational fan culture.
- Skydance Sports is listed as executive producer and the movie is set to air later in 2026 as part of Hallmark Channel’s 17th annual Countdown to Christmas, with a specific premiere date still to be announced.
- A local casting agency has posted calls for extras for early July shoots asking fans to wear Bears apparel and winter clothing and to bring decade-specific gear for scenes set in different eras.
- This is the third straight year Hallmark has paired an NFL franchise with a holiday rom-com after films about the Chiefs and Bills, a run that Hallmark says taps overlapping NFL and Hallmark audiences and raises the Bears’ off-field profile as their recent on-field success grows the team’s media opportunities.