Overview
- Hallmark kicked off its 2026 Christmas in July event, which began July 1 with the Season 2 premiere of Christmas at Sea streaming on Hallmark+ and continued with a new movie slate on Saturday nights in July.
- The four new originals are Christmas Under Construction (July 4, Jessica Lowndes and Daniel Lissing), O Little Christmas Market (July 11, Katherine Barrell and Stephen Huszar), Snowbound for the Holidays (July 18, Vanessa Lengies and Marcus Rosner), and Love Under the Mistletoe (July 25, Jen Lilley and Nick Bateman).
- Beyond premieres, the Channel is filling daytime and primetime with decades of fan-favorite holiday films to sustain year-round viewership and promote its franchises.
- Hallmark opened the 'Merriest Christmas Hometown' contest as part of its 25th anniversary campaign, accepting entries through August 10 for a chance to have a winning town featured in a future Hallmark original.
- What began in 2012 as a rerun block has evolved into a content pipeline and promotional platform that helps Hallmark build ratings, develop recurring franchises and feed its December season lineup, including a planned sequel to A Biltmore Christmas for the holiday schedule.