Overview
- Hallmark staged a livestreamed onstage program at 92Y where dozens of network actors shared memories and anecdotes that were widely screenshotted by fans.
- The festivities continued with a private two-hour sunset cruise on the Hudson that featured a tiered birthday cake, signature cocktails, dancing, and sightlines of the Statue of Liberty.
- Singer-songwriter Áine Deane performed “This Is the Moment,” an original song commissioned by Hallmark Channel as the network’s birthday anthem, according to a Hallmark press release.
- Guests received macarons and gift bags that included items from The Lacey Chabert collection as stars posed for selfies and posted video montages that amplified the celebration on social media.
- The events served as both a fan reunion and a promotional platform that highlighted Hallmark’s use of talent appearances, commissioned creative work, and merchandise to build audience engagement ahead of upcoming programming.