Overview
- Halifax confirmed on July 1 that its Halifax brand will change to Lloyds and customers are now being invited to move to the Lloyds app as accounts are switched in stages.
- The banks say there are no immediate changes to account features or benefits and customers will be told in advance before any account details or products change.
- Halifax is actively emailing customers with step‑by‑step invites to the Lloyds app and guidance on how the phased, staggered migration will take place over the coming months.
- The bank warned that fraudsters often exploit transitions, reiterated its 'golden rules'—it will never ask for passcodes or full banking details, request you move money, ask you to log in via unsolicited links or QR codes, or request screensharing—and urged customers to be extra vigilant.
- Physical branch signage and remaining product rebranding will continue through 2027, a move the group says will create a more joined-up service but that will require customers to follow the migration prompts and watch for scams during the switch.