Overview
- Rhode is now on sale online and at MECCA flagship stores from Feb. 12, with most MECCA locations in Australia and New Zealand stocking the brand from Feb. 13.
- Hailey Bieber is in Sydney to promote the rollout, making a high-profile appearance at the Wuthering Heights premiere to amplify launch buzz.
- Bieber walked the carpet in a sheer black lace Saint Laurent gown by Anthony Vaccarello, styled with visible lingerie, fluted sleeves and strappy heels, with minimal jewelry.
- Her daytime looks skewed understated—neutral separates, a cropped trench and a Chanel tote—offering street-style counterpoints to the red-carpet moment.
- The Australia–New Zealand entry follows Rhode’s headline Sephora debuts in the U.S. (Sept. 2025) and U.K. (Nov. 2025), which drove major sign-ups and visibility for the brand.