Overview
- Hailey Bieber shared Rhode-branded Instagram photos that spotlighted her backside in a brown thong bikini, then hours later posted a Story close‑up of a workout band beneath her butt.
- The social posts followed her recent statements rejecting claims of a Brazilian Butt Lift and other cosmetic surgeries.
- Bieber has said she avoids Botox until her thirties and instead opts for treatments like PRP and PRF, which process a person’s own blood into an injectable gel.
- She credits her physique to consistent training that includes strength work, Pilates, and lunges, describing a routine of about four workouts a week.
- The campaign also underscores Rhode’s rise, with the skincare brand valued around $1 billion after an e.l.f. Beauty deal and with Bieber serving as chief creative officer and head of innovation.