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Hailey Bieber Fronts Mango’s Summer 2026 ‘Craft Your Own Story’ Campaign

The LA-shot rollout turns her off-duty style into lower-priced pieces that are already moving fast.

Overview

  • Mango’s Summer 2026 push, which launched Tuesday, stars Hailey Bieber in Los Angeles with photography by Anthony Seklaoui and styling by Carlos Nazario.
  • The collection focuses on micro shorts, crop tops, oversized outerwear, and minidresses, with blue and red set as the season’s key tones.
  • Many pieces are priced under $350 and are live to shop, with outlets noting quick sellouts and size gaps including already-missing sizes in shorts and jackets.
  • Coverage places Bieber’s appearance within her recent run of major campaigns for Alaïa and DKNY, while The Independent reports she has joined Mango as a brand ambassador, a detail not confirmed across all sources.
  • Mango enters the season with momentum after reporting €3.8 billion in 2025 revenue and a record store investment plan announced in March.