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Hai Jawaani Teaser’s AI ‘Babies’ Were a Gimmick, Not in the Film

Producers say an outside ad agency made the AI-baby teaser to grab attention.

Overview

  • The makers said the AI-generated babies shown in the first-look video were a teaser-only stunt and will not appear in the movie.
  • The clip drew heavy online criticism for using digital infants to hint at a tangled romance.
  • Sources said an outside creative agency conceived and produced the AI sequence, separate from how David Dhawan shot the film with actors.
  • Reporting says the team is reworking the campaign, with a cast-focused trailer planned in the next two weeks.
  • David Dhawan’s romantic comedy, starring Varun Dhawan with Mrunal Thakur and Pooja Hegde, is set to release in cinemas on May 22 after moving up from June 5.