Overview
- Haas will unveil the Godzilla-themed car at Tokyo Midtown Hibiya on March 24 before running it at the Japanese Grand Prix at Suzuka on March 27–29.
- An exhibition version of the livery will be on public display at Haneda Airport Terminal 2 from March 25–30.
- The collaboration includes activations at October’s United States Grand Prix in Austin aligned with the early-November North American release of the latest Godzilla film.
- Haas describes the agreement as its first collaboration with a major entertainment IP, featuring integrated branding, digital content and limited-edition merchandise across the season.
- Team principal Ayao Komatsu and TOHO executive Keiji Ota framed the partnership around Godzilla’s themes of power and resilience, as Haas rides an early-season surge to fourth in the constructors’ standings.