Overview
- Norway striker Erling Braut Haaland is wearing the double name 'Braut Haaland' on his World Cup shirt, with 'Braut' coming from his mother Gry Marita Braut.
- The full name first reappeared during Norway's 2025 qualifying matches and Haaland has used 'Erling Braut Haaland' in media and on social platforms before the tournament.
- Haaland’s club shirts at Manchester City continue to show only 'Haaland', reflecting separate club branding choices for his single-surname identity.
- The visible use of his mother's name has drawn extra attention because his on-field form at the tournament, including the two goals that put Norway through to the World Cup quarterfinals, put the jersey on the global stage.
- Norwegian naming customs commonly incorporate maternal names or middle names as family tribute, and experts say Haaland’s choice makes his maternal lineage more visible on an international stage.