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Haaland Sends Norway Into World Cup Quarters as His 'Viking' Moment Goes Global

His two‑goal performance that beat Brazil has sparked a wave of fan rituals, branded products and online easter‑eggs ahead of Norway’s quarterfinal with England on July 11.

Overview

  • Thursday’s win over Brazil at MetLife Stadium featured two Haaland goals that sealed Norway’s place in the World Cup quarterfinals and moved him to seven tournament goals.
  • With the national team he wears ‘Braut Haaland’ on his shirt as a tribute to his mother and to reflect Norwegian naming customs.
  • A viral celebration known as the “Viking row” has spread across TikTok and Google added a rowing viking easter‑egg to searches for Haaland, turning a match ritual into a global meme.
  • Kknekki confirmed a limited ‘Haaland Edition’ hair‑tie collection tied to his long ponytail and the company says Haaland is involved as an investor and ambassador.
  • Norway faces England in Miami on July 11, a match that carries personal weight for Haaland because he was born in Leeds and plays club football in England while the country prepares mass public celebrations and surging merchandise demand.