Overview
- Bosch’s commercial featuring Fieri’s clean-cut ‘Justaguy’ persona aired during Super Bowl LX and drew strong praise on social media, with some viewers calling it a standout of the night.
- In the ad, Fieri says he feels like “Justaguy” until he uses Bosch appliances, at which point he transforms back into his familiar on-screen persona.
- Fieri told Entertainment Weekly the look relied on a real wig, his usual hairstylist, and wardrobe, with CGI used to remove his goatee and modify tattoos.
- He said he would have shaved the goatee for the role but could not because he was in the middle of filming Tournament of Champions.
- Fieri’s wife and sons reacted with surprise to the transformation, and he had primed audiences with Instagram teases on Jan. 22 and Jan. 26 before the full ad dropped online days ahead of the game.