Overview
- Mark Gurman posted on Aug. 11 that “Everyone calls it the Ultra internally,” and that line was reported by several outlets covering Apple’s upcoming foldable.
- The device was earlier known in leaks and coverage as the iPhone Fold, but some leakers began using 'iPhone Ultra' earlier in 2026 and that label appears to have spread inside the company.
- News organizations caution that internal nicknames do not equal final branding because Apple keeps marketing names tightly controlled and only a small group usually knows the official choice.
- If Apple does use 'Ultra' it could shape how the product is positioned and priced, but reporters warn the name could still be a working codename adopted from outside leaks.
- The naming question is expected to be settled at Apple’s September product event when the company is likely to reveal the foldable and confirm its official consumer name.