Overview
- The 54,000 sq ft venue features guided tours, tasting experiences, two restaurants and retail in a purpose-built visitor attraction.
- The site will brew four permanent beers with additional seasonal releases, but the iconic stout remains brewed exclusively at St James’s Gate in Dublin.
- Diageo forecasts about 250 jobs and expects more than 500,000 visitors in the first year, with on-site output around 750,000 pints annually.
- Executives highlight significant headroom in Great Britain, citing a new Premier League partnership and strong momentum for the alcohol-free 0.0 variant.
- A planned eight-day strike at a Belfast facility linked to 0.0 production has been suspended after an improved pay offer, easing short-term supply concerns.