Overview
- Guess confirmed Ferragni as global ambassador for the SS26 campaign, with co-founder Paul Marciano citing her energy, confidence and fit with the brand’s spirit.
- Shot by the Morelli Brothers, the visuals center on denim and an American Dream motif, with pieces such as Bellflower Pants, the bandage dress and the Camden Bag highlighted.
- Ferragni posted campaign images on Instagram, thanked Guess and Marciano, and recalled her first collaboration with the brand in 2013.
- The rollout drew mixed social reactions, with Guess limiting comments on its post as criticism targeted both Ferragni and perceived heavy post-production.
- The deal marks her first major fashion contract since legal closure in the Pandoro-gate case, after brands including Safilo, Coca‑Cola and Pigna cut ties and licensor Swinger International sought damages.