Overview
- The campaign was photographed by Luca and Alessandro Morelli and will launch globally in February across print, digital and social platforms.
- Guess highlights key pieces including the Bellflower Pants, its signature bandage dress and the Camden Bag, which Ferragni styles throughout the visuals.
- Co‑founder and chief creative officer Paul Marciano said Ferragni embodies the energy, authenticity and confidence of the Spring/Summer 2026 collection.
- Ferragni said the shoot let her explore different versions of herself and described it as a chance to start again after a difficult period.
- The initiative arrives as Guess undergoes corporate changes, including a new intellectual‑property licensing arrangement with Authentic Brands Group and its 2024 rag & bone acquisition.