Overview
- Alpine and Gucci confirmed Thursday that the team will be renamed Gucci Racing Alpine and that Gucci will be the team’s title partner from the 2027 F1 season.
- Multiple outlets citing The Telegraph reported the deal will contribute roughly $50–60 million per year to Alpine, a sum that would materially boost the team’s commercial resources.
- Flavio Briatore has stepped up coordination at Alpine with an Enstone meeting and public comments that downplay takeover rumors while leaving open the possibility of additional partners.
- Briatore publicly praised young driver Franco Colapinto’s potential and reiterated that Pierre Gasly is under a long‑term contract for 2027, framing driver development and retention as part of the project.
- Renault Group retains a 76% stake in Alpine, official liveries and full commercial terms remain pending, and analysts link the deal to Kering chief Luca de Meo’s influence as part of a broader luxury‑brand push into F1.