Overview
- Gucci shut down a stretch of Broadway in Times Square for its Cruise 2027 show on Saturday, turning every giant screen into a live feed of the runway.
- Demna framed the collection as “GucciCore,” a reset built on wardrobe staples like sharp suits, peacoats, pencil skirts and leather pieces that nod to the house’s history, including Tom Ford–era cues.
- The production doubled as street theater, with a billboard pre‑show of wry ads for real and invented product lines such as Gucci Gym, Gucci Pets and Gucci Life that observers said looked AI‑generated.
- Cindy Crawford, Tom Brady and Paris Hilton walked the runway, while Mariah Carey, Kim Kardashian, Lindsay Lohan and Anna Wintour watched from the front row.
- Kering is banking on Gucci’s revival after reporting lower quarterly sales, and staging the show in New York underscored a North America focus and a homecoming to a city where Gucci opened its first store outside Italy in 1953.