Gucci Shuts Down Times Square for Demna’s First Cruise Show to Debut 'GucciCore'

Overview

• Gucci turned New York’s Times Square into a public runway on Saturday, staging Demna’s first Cruise show and livestreaming it on the district’s giant screens.
• 'GucciCore' was introduced as a permanent wardrobe of pragmatic staples such as peacoats, pencil skirts and suiting designed for everyday wear.
• The spectacle doubled as a live ad canvas with tongue‑in‑cheek spots for real and fictional lines including Gucci Gym, Gucci Pets and Gucci Life supplements.
• Tom Brady, Paris Hilton and Cindy Crawford walked the runway, while Mariah Carey, Kim Kardashian, Shawn Mendes and Lindsay Lohan watched from the front row.
• The showcase fits Kering’s turnaround push under CEO Luca De Meo after reported sales declines, leaning into North America and Gucci’s New York roots dating to its 1953 store.