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Gucci Names Aespa’s Ningning Global Brand Ambassador

The move signals Gucci’s push to reach younger global shoppers through K-pop influence.

Overview

  • Gucci announced the appointment Wednesday, releasing new portraits that introduce Ningning as its newest global ambassador.
  • Ningning said she feels honored and thrilled to help carry the house’s style to a new generation.
  • The brand said she will join a range of Gucci projects that aim to deepen its connection with audiences worldwide.
  • Her history with the label includes red-carpet looks, photo shoots, and an appearance at Gucci’s Primavera show in Milan in February.
  • As a member of Aespa, she brings a growing global profile, including the group’s 2025 Billboard Women in Music group of the year honor.