Overview
- Gucci rolled out the Art of Silk 2026 campaign that reworks ten archival scarves chosen by Demna from the Florence archive.
- Two new Flora designs mark the opening of LACMA’s David Geffen Galleries and are sold only at the LACMA Store and Gucci Beverly Hills.
- Silk for the Flora pieces comes from a Calabrian effort with Nido di Seta and Ongetta that grows organic mulberry, reuses idle land, and runs on renewable energy.
- The campaign casts the scarf as a wearable garment with styling that includes halter tops, headwraps, belts, and mini-dresses.
- Students from Florence’s Accademia delle Belle Arti painted the ten designs for an exhibit at Gucci’s Rodeo Drive store, with scholarships pledged to participants.