Overview
- Take-Two CEO Strauss Zelnick, who spoke to Bloomberg on Monday, said Rockstar will ship Grand Theft Auto 6 on PlayStation 5 and Xbox Series X|S first to serve its core console audience.
- Zelnick rejected the idea that a PlayStation marketing deal caused the PC delay, and outlets note a PC version is still expected later based on Rockstar’s past release pattern.
- Bank of America analyst Omar Dessouky urged an $80 list price in a note from the iicon conference, arguing GTA 6 could set a new industry benchmark that other publishers would follow.
- Take-Two has not announced a price, with Zelnick saying buyers must feel the cost is “very reasonable,” and investors are watching the May 21 earnings call for details as marketing ramps up.
- GTA 6 is slated for November 19, 2026 on consoles, and Zelnick called expectations “terrifying,” saying results that look huge to most studios could fall short against Rockstar’s internal targets.