Overview
- Digital intelligence firm Sensor Tower reported this week that about 89% of GTA 6 preorders are for the $100 Ultimate Edition, with roughly 90% on Xbox and 88.5% on PlayStation.
- Take-Two CEO Strauss Zelnick has called preorder demand 'unprecedented' and declined to publish raw numbers because the company says the atypical mix may not predict final sales.
- Analysts say the Ultimate Edition’s large set of exclusive digital items — vehicles, weapons, outfits, shops and a custom mod shop — plus a relatively small $20 price gap are driving the premium purchases.
- Sensor Tower’s tracker showed roughly 4.3 million preorders at the time of reporting and its lead analyst estimated preorders could finish nearer 25 million by launch while warning current buys look frontloaded.
- Attention turns to Rockstar and Take-Two’s remaining marketing moves — including the Netflix ‘Extended Look’ on August 27 and disc‑less retail codes — which will test whether early preorder momentum converts to sustained sales.